MeshDollHouse Billboard Campaign

MeshDollHouse isn’t just a brand, it’s a movement rooted in self-confidence, creativity, and connection among Black women. Shesoteric Media was tapped to lead the marketing and social media rollout for their nationwide billboard campaign and sold-out event experience.

What started as a niche project quickly became a cultural moment, gaining over 1 million impressions across major cities in the South.

 📌 Campaign Goals:

  • Launch MeshDollHouse’s billboard visibility tour for 6 cities

  • Position the brand as a leader in Black women’s self-worth and visibility

  • Generate momentum that could be rinsed and repeated for future offers

🛠️ What We Did:

  • Crafted the messaging strategy for a multi-city billboard rollout

  • Developed a limited-time event funnel using organic storytelling and visual content

  • Executed a week-by-week social media campaign that built hype and urgency

  • Created caption copy, content strategy, and marketing templates that elevated the campaign

  • Advised on community-driven brand tone and CTA alignment

💥 Results:

  • Billboard campaign reached 1M+ impressions across 6 cities

  • Sold out all seats at $349 per person with no paid ad spend

  • Tripled brand engagement and newsletter subscribers

  • Sparked national conversation around creative healing and inner child work

Previous

LET'S TAKE A HIKE - Event Curation